Why create a graphic identity?
Beyond the rhetorical question, we've compiled a number of reasons why this is a necessity for a growing company.
Why Create a Graphic Charter?
Communicate with a Unified Voice:
- The graphic charter imposes graphic rules on all members of your company, organization, or association.
- It allows you to manage your brand image while ensuring the consistency of your marketing actions.
Stand Out from the Competition by Asserting Your Personality:
- More than simple graphic and visual components, the graphic charter gives personality to your brand. It tells who you are.
- With it, you can differentiate yourself from your competitors and choose to be unique, discreet, futuristic, trendy, and more.
Build Loyalty and Be Loved by Your Customers:
- Your graphic charter visually translates your values and allows you to emotionally connect with your target audience.
- Thanks to it, you become more than just a brand in the eyes of your customers.
The 8 Key Steps to Create Your Graphic Charter:
- Tell Your Story
- Define Colors
- Define Fonts
- Develop the Logo (or create if necessary)
- Define Typography
- Define Iconography
- Use of Photographs and Illustrations
- Adaptation to Different Media